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Agency microsites generator cuts TTFD
A creative team automated a brief→draft→QA microsites pipeline, reducing time‑to‑first‑draft by 60%.
Objectives & KPIs
- Automate microsite generation from briefs.
- Reduce QA time with automated checks.
- Keep naming/taxonomy consistent.
−60%
Time‑to‑first‑draft
−40%
Manual QA time
↑ Consistency
Naming & taxonomy
Fast
Client approvals
Solution architecture
Generator ingests brief, proposes structure and copy, renders components, and runs QA checks before review.
Brief → Parser → Structure Copy assist → Draft Render → Components QA → Links/UTMs/perf checks
We applied prompt guardrails, PII filtering, and rate limits. Clear escalation and analytics were embedded from day one.
Key integrations
- Headless CMS
- Design tokens
- QA pipeline
- Hosting (Vercel)
Channels
- Internal tool
- Client preview
- Staging → Prod
Implementation
1) Discover
Goals, KPIs, data sources; success criteria and analytics events.
4) Launch
Pilot, QA, calibration; gradual rollout with dashboards.
2) Design
Flows, prompts & guardrails, UX, privacy filters, integration plan.
5) Handover
Docs, runbooks, enablement, and iteration roadmap.
3) Build
Connect data, implement logic, tag analytics, harden security.
Results & evidence
- TTFD: −60% from brief to draft
- QA: −40% manual checks
- Consistency improved across sites:
- Faster approvals:
Significance verified via standard tests; GA4/BI dashboards tracked lift and seasonality.
Testimonial
“The generator made us feel superhuman on tight timelines.”
— Client stakeholder
Governance & security
- Least‑privilege access and environment isolation.
- PII filters; no training on raw logs.
- Transparent citations or decision trails.
- Audit trail for changes and rollbacks.
Runbooks
Operational SOPs for updates, incident response, and periodic reviews.
Lessons learned
- Standardize briefs
- Automate link/UTM checks
- Keep a rollback plan
Next steps
- Add localization
- Expand blocks library
- Auto‑create case page
