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Creative & ROAS dashboard improves spend

An agency unified channel and creative analytics with taxonomy and dashboards, enabling faster decisions and better ROAS.

Contents

  1. Objectives & KPIs
  2. Solution architecture
  3. Implementation
  4. Results
  5. Governance & security
  6. Lessons learned
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Objectives & KPIs

  • Unify channel data with creative taxonomy.
  • Reduce manual reporting time.
  • Enable anomaly detection and creative insights.

 

+15%

ROAS improvement

−60%

−60%

1 source of truth

Data unification

Daily

Anomaly scans

Solution architecture

Pipelines ingest ad and cost data, join with creative taxonomy, and publish dashboards and alerts.

APIs → Ingest → BigQuery
Taxonomy join → Metrics
Dashboards → ROAS/CPA/CTR
Alerts → Anomalies via jobs

We applied prompt guardrails, PII filtering, and rate limits. Clear escalation and analytics were embedded from day one.

Key integrations

  • Meta/Google/TikTok/LinkedIn APIs
  • BigQuery
  • Looker Studio/Superset
  • Slack alerts

 

 

Channels

  • Exec dashboard
  • Creative drilldowns
  • Slack/Email alerts

 

Implementation

1) Discover

Goals, KPIs, data sources; success criteria and analytics events.

4) Launch

Pilot, QA, calibration; gradual rollout with dashboards.

2) Design

Flows, prompts & guardrails, UX, privacy filters, integration plan.

5) Handover

Docs, runbooks, enablement, and iteration roadmap.

3) Build

Connect data, implement logic, tag analytics, harden security.

Results & evidence

  • ROAS: +15% optimization
  • Reporting time: −60%
  • Fewer blind spots via anomaly alerts:
  • Better creative iteration cycles:

 

Significance verified via standard tests; GA4/BI dashboards tracked lift and seasonality.

 

Testimonial

“We finally trusted one set of numbers and iterated creatives faster.”
— Client stakeholder

Governance & security

  • Least‑privilege access and environment isolation.
  • PII filters; no training on raw logs.
  • Transparent citations or decision trails.
  • Audit trail for changes and rollbacks.

 

 

Runbooks

Operational SOPs for updates, incident response, and periodic reviews.

Lessons learned

  • Define taxonomy early
  • Automate freshness checks
  • Document naming conventions

 

 

Next steps

  • MMM layer
  • Auto‑generated insights
  • Client‑facing portals

 

 

Want similar results?

We’ll tailor a sprint to your stack and seasonality, with clear KPIs and guardrails.

Published on

Category(s)Marketing Agencies

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